Effective digital copywriting is all about understanding how to write for a digital audience.
Charles Dickens is an incredible writer. But if you asked him to write your new website, it would probably be a total disaster. That's because you can't apply the traditional concepts of writing in a digital world. Users interact with digital products in a unique way that demands a unique style of writing.
Whether you're building a new website, developing a new app or launching an email campaign, you have to write and structure your content in a way that keeps the reader engaged. For us, that means organising the information on the screen in a logical way, using language that appeals to the reader and projecting a unique tone of voice.
When you follow these steps, it results in a smooth user experience for the people who interact with your website or app. It's an example of how great copywriting can lead to a great user experience.
We'll work closely with your company to write, edit and structure the copy that appears on your digital platforms. Because we're writers first and foremost, our priority is the words on the screen. But when we combine that writing expertise with our knowledge of content design, user experience and SEO, it results in a memorable digital experience for your users.