This guide contains all you need to know about copywriting: what it is, what copywriters do, the benefits of good copywriting, examples of good copywriting, the different types of copywriter and what to look for when hiring one.
Whether you’re an individual hoping to break into the industry, a professional copywriter looking for some tips or a business thinking of hiring a copywriter, this guide is for you. This is the Big Bang Guide to Copywriting.
Fancy pants literary devices aren’t just for fancy pants writers and poets. Writers of all shapes and sizes can use them too - and that includes you, copywriters! By learning a little bit more about some of these devices, and how you might apply them to your copywriting, you can really make your copy stand out from the crowd.
From Italian tomatoes to Cold Turkey, here are 5 science-backed techniques to improve your productivity.
You'll find loads of email copywriting tips on the internet, but these are a little different. Here's how to write emails that people will open, read and take action on.
What are the differences between copywriting and content writing? How are they similar? Can you give me some examples of both? Yes, dear reader, yes we can.
Struggling to nail your website copy? These website copywriting tips will help you distinguish yourselves from competitors and win you more business.
We've unpacked a few brand tone of voice examples from leading companies, so you can understand how they're used and why're they're so effective.
If you're thinking of hiring a copywriter, learning what to include in a copywriting brief will save your company time and money. If you're a copywriter, this guide will also help you get the information you need to get started on any writing project.
Establishing a unique brand tone of voice can differentiate you from competitors, gain customer trust and grab people's attention. Here's how to capture yours through copywriting.
Scrolling through your newsfeed, walking down the high street, scanning supermarket shelves, commuting to work, reading the newspaper, messaging your friends, sending emails. For almost every second of every day we’re exposed to written communication.