Feb 13, 2023

The Big Bang Guide to Copywriting

This guide contains all you need to know about copywriting: what it is, what copywriters do, the benefits of good copywriting, examples of good copywriting, the different types of copywriter and what to look for when hiring one.

Whether you’re an individual hoping to break into the industry, a professional copywriter looking for some tips or a business thinking of hiring a copywriter, this guide is for you. This is the Big Bang Guide to Copywriting.

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Mar 13, 2023

9 examples of bad copywriting

Here are 9 examples of bad copywriting, together with a little explanation of why it's so bad and how you can avoid it.

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Feb 22, 2023

What does ChatGPT mean for copywriting?

Will ChatGPT replace copywriting, or is it another false dawn for AI copywriters? Let's take a look.

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Feb 13, 2023

Copywriting brief template

This handy template includes all the information you need to include in a copywriting brief, saving you time and making the process more efficient for everyone.

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Jan 16, 2023

What's the ideal email newsletter length?

The answer is 200 words. Or 434. Or maybe it's 75? Really it depends on the whos, whats and whys of your email.

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Jan 10, 2023

20 ways to generate copywriting blog topic ideas

Can't think of what to write about? Here are 20 safe, proven and effective ways to generate new blog topic ideas as a copywriter.

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Dec 12, 2022

How to end a blog

Nobody likes a film with a bad ending, and nor do they like a blog with a bad ending. Here are 8 ways to end your blog.

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Dec 6, 2022

10 tips for better cold email copywriting

Cold emails are the devil's work. Still, if you're going to cold email someone, you might as well do it properly. Here are 10 tips for better cold email copywriting.

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Nov 21, 2022

Why blogs are important for SEO

It's not as simple as more blogs = more search traffic.

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Nov 7, 2022

What is web copywriting?

What is web copywriting? How does it differ to other types of copywriting? And what are the best practices for writing web content? It's all here in this blog.

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Oct 24, 2022

11 common copywriting mistakes (and how to fix them)

Are you making one of these 11 common copywriting mistakes? WELL? ARE YOU?

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Oct 10, 2022

Will AI replace copywriters?

We checked out two AI copywriting tools - Jasper and Nichesss - to find out if copywriting bots might replace us humans in the future. The results were…interesting.

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Sep 12, 2022

How to simplify your writing

Writing simply and concisely is harder than it sounds. Here are some tips on how to cut the fat from your writing and get to the heart of what you're saying.

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Aug 15, 2022

7 fancy writing devices you can use in copywriting

Fancy pants literary devices aren’t just for fancy pants writers and poets. Writers of all shapes and sizes can use them too - and that includes you, copywriters! By learning a little bit more about some of these devices, and how you might apply them to your copywriting, you can really make your copy stand out from the crowd.

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Jul 25, 2022

What is UX writing?

UX writing is one of the fastest-growing industries in the world, but what the hell is it? We try to define it, give some examples and compare it with copywriting for you.

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Jul 11, 2022

5 ways to improve on your competitor's content

If your content is not more useful, more valuable and more interesting than your competitor's content, it will never rank on page one of Google. Here's how to make sure it is.

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Jun 20, 2022

5 science-backed techniques to improve your productivity

From Italian tomatoes to Cold Turkey, here are 5 science-backed techniques to improve your productivity.

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May 23, 2022

10 tips for writing emails that people will actually read

You'll find loads of email copywriting tips on the internet, but these are a little different. Here's how to write emails that people will open, read and take action on.

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May 16, 2022

Copywriting vs content writing: What's the difference?

What are the differences between copywriting and content writing? How are they similar? Can you give me some examples of both? Yes, dear reader, yes we can.

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May 4, 2022

Landing pages vs websites: explained

What's the difference between a landing page and a website?

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Apr 14, 2022

What is a landing page?

What are landing pages? How are they different to web pages? What are the benefits of a landing page? Can you help me write one? We answer ALL of these questions and more!

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Apr 1, 2022

10 website copywriting tips (to grow your sales)

Struggling to nail your website copy? These website copywriting tips will help you distinguish yourselves from competitors and win you more business.

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Mar 7, 2022

What is content writing?

Here's a definition of content writing, some examples and some tips on how to improve your own content writing.

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Feb 21, 2022

What makes a good copywriter?

If you plonked a 1990 copywriter into 2023, they would probably struggle to be a successful copywriter. That's because the skill set of a copywriter has changed dramatically over the years. So in 2023, this is what makes a good copywriter.

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Feb 7, 2022

5 brand tone of voice examples (from leading companies)

We've unpacked brand tone of voice examples from Apple, IKEA, Nike, LIDL and Revolut so you can understand how they're used and why're they're so effective.

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Jan 17, 2022

How to optimise a landing page

Here are our six top tips to make sure your landing page wins you more business.

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Jan 4, 2022

Amazon's subtle change in messaging in 2021

In April 2021, Amazon made a subtle change to their messaging and company mission. Here are the interesting changes they made, and why they made them.

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Dec 6, 2021

Copywriting checklist

Whether you’re rewriting your website, penning a blog or sending an email to your customers, have a read of this checklist before you hit 'Publish.' It’ll help you write coherent, eye-catching and effective copy that wins you more business.

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Oct 19, 2021

13 tips for better copywriting

Cross your fingers and hope that these 13 copywriting tips bring you plenty of luck. In hindsight, 13 was a bad choice.

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Sep 21, 2021

6 tips to improve your writing

Whilst so there's no single easy way to improve your writing, here's are six ways you can start the process.

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Sep 13, 2021

What is tone of voice?

People talk a lot about tone of voice, but what does it actually mean? And how does it benefit your business? Let's break it down.

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Aug 27, 2021

What is the future of copywriting?

Say hello (to ChatGPT) and wave goodbye? We've gazed into our crystal ball and looked at 5 ways in which copywriting might change in 2023 and beyond.

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Jul 26, 2021

How to write a copywriting brief

If you're thinking of hiring a copywriter, learning what to include in a copywriting brief will save your company time and money. If you're a copywriter, this guide will also help you get the information you need to get started on any writing project.

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Jul 12, 2021

How to find your brand tone of voice through copywriting

Establishing a unique brand tone of voice can differentiate you from competitors, gain customer trust and grab people's attention. Here's how to capture yours through copywriting.

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Jun 28, 2021

What are the different types of copywriter?

Whilst it is important for a copywriter to be adaptable enough to write in different styles and formats, some choose to classify themselves as a certain type of copywriter to appeal to a niche. Here are the main ones.

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Jun 14, 2021

What does a copywriter do?

What does a copywriter do? Let's take a look at the range of responsibilities a modern copywriter would expect to have.

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Jun 7, 2021

What is copywriting?

What is copywriting? Why is it called copywriting? Let's take a look.

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May 31, 2021

The importance of written communication

Scrolling through your newsfeed, walking down the high street, scanning supermarket shelves, commuting to work, reading the newspaper, messaging your friends, sending emails. For almost every second of every day we’re exposed to written communication.

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Apr 19, 2021

We're Big Bang Copy

We're Big Bang Copy. This is what we do and why we do it.

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