If you want to grow your business, you normally have a few options. You could spend more money on advertising. You could hire an extra member of staff. You could maybe start increasing your marketing activity - more social media posts, more emails, more everything.
But none of these solutions really get to the heart of the issue. It doesn't matter how many people you reach via advertising if the message isn't good enough. It doesn't matter how many times you post on social media if the posts don't grab people's attention. And it doesn't matter how many emails you send out if they don't persuade people to take action.
That's why hiring a professional email copywriter really can make a difference to the bottom line of your business. After all, email marketing has the highest return on investment (ROI) for small businesses (Campaign Monitor).
Here are some more interesting email marketing statistics:
So, what can we gather from these figures? That the subject line of an email is important. That the copywriting in an email is important. That personalisation is also important. Therefore, investing in email copywriting services to optimise these things for you will mean more business for your business.
And it's much more cost-effective than spending yet more money on ad campaigns. Here's how much we charge for our email copywriting services.