You might be the best copywriter in the world. Your words might flow beautifully and you might never waste a word. But none of that matters if you don't have a good way of showing it off to people. That's where a copywriting portfolio template comes in.
In this blog we're going to run through the different ways to present your copywriting portfolio, as well as what to include in it. If you would prefer to go straight to our copywriting portfolio template, scroll straight to the bottom of the blog.
What to include in a copywriting portfolio
What you choose to include in your portfolio really depends on what you're hoping to achieve with it. These tips are targeted at generalist copywriters who work in a range of different formats and industries. Obviously, if you specialise in writing fintech landing pages then there would be no need to include examples from other industries.
Here are a few things to bear in mind for your portfolio.
- Try to include as many formats as possible. Include example emails, landing pages, websites, blogs...the more formats, the better. It shows you're adaptable and can write in a range of different styles.
- Show off your work in a range of different industries. This is important if you're a generalist copywriter. It will demonstrate your experience and knowledge in your target industries.
- Prove that your copywriting gets results. For example, if your landing page led to a 25% increase in conversions, include that in your portfolio. Clients want to see evidence that your work is effective.
- Show that you can write in different tones of voice. If all of your work is in the same tone of voice, it might suggest you can only write in one style. But showing that you're adaptable to write in different tones is a huge plus for any client.
- If you've made changes to some existing copy, show the before and after. This can be especially valuable for clients who might not understand the value of a good copywriter. By showing the changes you made and why you made them, it helps clients to better understand the value of your work.
Basically, your portfolio needs to showcase all of your skills, knowledge and experience in copywriting. Use it to prove that you can write, that you have knowledge of different industries and that your work gets results.
How to present your copywriting portfolio
You've got a few different options for how to present your work as a copywriter. Here are some of the most common.
A personal or company website
Most copywriters will choose to showcase their work on their personal or company website. If you're not a web design whizz, you can design a good-looking portfolio using sites like Squarespace, Wix or WordPress. Squarespace and Wix have templates dedicated to portfolios, so those two in particular are a good option for copywriters.
An online portfolio website
Using an online portfolio website is an even simpler way of showing off your work online. We recommend one like Clippings, which allows you to easily and quickly add copywriting examples to your portfolio. There's a free option which allows you to add 10 items, or a paid version with no limit.
A presentation or PDF file
In many cases, a PDF portfolio is the best option for copywriters. You get total freedom on the design, it's easier to send to clients via email and you can easily host it online should you wish. It's a win-win-win.
Your copywriting portfolio template
We've put together a copywriting portfolio template in the form of a Google Slides. You can customise it and export it as a PDF, or leave it as an online file. It's part of a bigger pack of copywriting templates.