**If you'd prefer to just see the copywriting email templates we have lovingly prepared for you, scroll to the bottom of the article.**
Emails. Nobody likes them, but they might just be the most effective marketing channel out there. You can choose when you want to communicate with your customers, you're not beholden to an algorithm, and they give you much more freedom to do what you like with 'em. What's more, email marketing is thought to have the highest ROI of any marketing channel.
But since email marketing is so effective, it makes sense that it's also very popular, with the average office worker apparently receiving 120 emails per day. Now, that sounds a little on the high end to us. But it probably gives you an idea as to how popular sending and receiving emails is.
Either way, it means that whenever you send an email, it's got to stand out from the crowd. That's easy to say, but more difficult to actually do. Let's take a look at how to write an email that grab's people's attention.
Basic guidelines for writing emails
Every email is different, sent to different people, at different times of the day, with a different purpose. But that doesn't mean some simple copywriting guidelines don't apply to all emails. Here are some of them:
- Marketing emails shouldn't exceed 250-300 words.
- Your subject line shouldn't exceed 50 characters.
- Break up your email with images, sections and subheadings.
- Include plenty of call-to-actions throughout. Aim for at least three.
- Don’t send an email for no reason. Make the point of your email clear as soon as possible.
Once you've made sure your email meets all of these requirements, you can focus on making it as eye-catching as possible.
The elements of an eye-grabbing email
With more than 100 emails flooding into a worker's inbox every day, you need to grab their attention as quickly as possible. Here are some easy wins that can help you do that:
- Numbers or statistics.
- Bold or italicised typography.
- Language that addresses the reader directly.
These are just a few ideas. But in reality, there are literally hundreds of different elements in an email that could catch someone's attention. Keep experimenting to see what works for you (and your readers).
Copywriting email templates
We've put together some copywriting email templates that can help you bring all of these tips together. They're part of a pack of copywriting templates that you can use to increase your productivity, impress potential clients and boost your bottom line.