Copywriting Brief Template

Big Bang Copy
August 2021

This handy template includes all the information you need to include in a copywriting brief, saving you time and making the process more efficient.

Copywriting brief template

A copywriting brief is an essential part of any written project. It will make the process more efficient for both parties and help them to define the details of the project. That will leave a smaller margin for error and fewer nasty surprises at the end of it.

Additionally, writing down your ideas is a great way to crystallise exactly what you’re looking for from the copywriting project. If you're a business and you're looking for copywriting help, filling in this brief might even help you to learn more about your business itself.

We already put together a guide on how to write a copywriting brief, so this template is all about combining all of the elements of that guide and putting it into a format which is clear, concise and easy to consume for the copywriter. Below is a summary of the information included in the copywriting brief template. You can download a copy for yourself at the bottom of the page.

Feel free to add or delete sections as you see fit. This is only intended as a guide, and obviously each project is different with its own specifications.

Project Overview

Before jumping into the details of the project, it's useful to first look at an overview of it. In this section you can include the key details of the project. Here is an example.

Client Name:


Client Website URL:

Agency Name:

Big Bang Copy

Project Name:

Gigtimes New Website Launch

Start Date:

September 2022


October 2022

Project Information

If you're a copywriter, this is where you can get the key info about the project. These questions should cover pretty much everything you need to get going.

If you're a company and you're unsure what exactly it is you're looking for, answering these questions can give you a clearer idea. They might also get you thinking about what makes your brand unique, what you want to communicate and how you want to communicate it.

  1. What type of content do you need? Here's where the client can introduce the project to you and let you know what type of content they're looking for. For example, do they need web pages? Blog posts? Email newsletters?
  2. Tell us a little bit about your company. Here you're looking to find out more about your client's company. What do they do? Which products/services do they offer? What makes them unique?
  3. Do you have a target audience in mind? How old is your typical customer? Where are they based? Are they male or female?
  4. What is the purpose of these texts? Are you writing these texts so that the reader books an appointment? Sends an enquiry? Purchases a product?
  5. Do you have a brand tone of voice? If your client doesn’t have a tone of voice document, ask them to send you tone of voice examples from other companies that they want to replicate. Or, they could just let you know what tone of voice you would like for the project using keywords(e.g. professional, conversational, friendly)
  6. Who are your main competitors? It's always useful for writers to compare your client to competitors. It can help you understand what makes them different.
  7. Any additional information? If your client wants to include any info that hasn't been covered in these questions, now is the time to do it.

Project Deliverables (Simplified)

By now you should have a good idea in your head about what you're looking for from a copywriter. In this section you can get into the specifics - if you already know them. If not, it's worth talking with the writer to discuss quantities, word counts and target keywords.

Copywriting Brief Template

Project Deliverables (Detailed)

If you need some extra details on the deliverables, you can include them here. It's a good place to include information about what exactly you're looking for from every single social media post, web page, blog, email or landing page. You can also include word counts, target keywords and any other comments you might have.

Social Media Posts

Blog Posts, Landing Pages, Web Pages

Free Copywriting Brief Template

We've put all of this information into a handy copywriting brief template, which you can view by clicking the link. **To save a copy for yourself, hit 'File' and then 'Make a Copy' from the toolbar at the top. **

Big Bang Copy