There's no getting away from it. Anyone and everyone on the internet now calls themselves a writer. There are even pieces of software that confidently assure you they write just like a human.
But here's the problem.
They never could and they never will.
Because writing is all about emotion. The best writing makes you feel something. It makes you sit up and take notice. It makes you remember.
Part-time writers and bots can't make you feel something when you read. But we think we can.
Our team of writers have invested their lives into reading and writing. We sweat over every word. We fight over every comma. We deliberate over every bullet point. Because it all matters. After all, bad copywriting reflects just as badly on us as it does on your company.
One word, one comma or one bullet point could be the difference between being remembered and being ignored. Between swiping left and swiping right. Between business failure and business success.
We understand the power of language and we use it to differentiate you from your competitors. And ultimately, in a world with endless content and endless competition, the writing that makes you feel something is what will stick with readers.
So that's what we try to do. And we think we do it pretty well.